Training Package
Pharmaceutical Marketing and Best-Selling Skills for the Community Pharmacist
مهارات بيع المنتجات الصيدلانية
2 Days, 10 Houres
The bag includes the following files:
- PowerPoint presentation slides
- Word trainer guide
- Trainee’s note in Word
- Worksheets “Exercises and practical cases” Word
- Pre- and post-test Word
- The introductory guide to the Word bag
- Word training course evaluation form
All files are open and editable
Program Description:
- The "Pharmaceutical Marketing and Best-Selling Skills for the Community Pharmacist" program is designed to equip community pharmacists with the essential knowledge and skills to excel in pharmaceutical marketing and enhance their selling abilities. Participants will gain a comprehensive understanding of the sales process, acquire advanced selling skills, and learn strategies for ongoing success in the pharmaceutical industry.
Program Description:
- In today's competitive pharmaceutical market, community pharmacists play a crucial role not only in dispensing medications but also in promoting and selling pharmaceutical products. This program aims to empower pharmacists with the necessary marketing and selling skills to effectively communicate with patients, healthcare professionals, and stakeholders, ultimately driving business growth and patient satisfaction.
Overall Objective:
- The overall objective of this program is to enable community pharmacists to become proficient in pharmaceutical marketing and best-selling practices, empowering them to maximize their impact in the industry.
Specific Objectives:
By the end of the program, participants will be able to:
1. Understand the fundamentals of pharmaceutical marketing and its relevance in the community pharmacy setting.
2. Apply the sales process to effectively promote and sell pharmaceutical products.
3.Develop advanced selling skills, including effective communication, negotiation, and relationship-building techniques.
4. Implement strategies for ongoing success in pharmaceutical marketing, such as customer retention and market analysis.
Target Audience:
- This program is specifically designed for community pharmacists who are eager to enhance their marketing and selling skills to thrive in the competitive pharmaceutical industry. It is also beneficial for pharmacy owners, managers, and other professionals seeking to improve their understanding of pharmaceutical marketing strategies.
Training topics:
Day 1:
Session 1: Introduction to Pharmaceutical Marketing
Session topics:
- Training Program Overview.
- Introduction.
- Participant Icebreaker Activity.
- Training Video.
- Overview of pharmaceutical marketing vs. consumer marketing.
- Marketing mix (4Ps) applied to pharmacy.
- Communication and counseling skills.
- Key selling skills for pharmacists.
- Types of pharmacy customers.
- Training Activity.
- Exercise.
Session 2: The Sales Process
Session topics:
- Training Video.
- Steps of selling using the straight-line system.
- Measuring consumer behavior.
- Negotiation tactics.
- Funnel optimization strategies.
- Closing sales professionally.
- Training Activity.
- Exercise.
Day 2:
Session 1: Advanced Selling Skills
Session topics:
- Training Videos
- Establishing rapport and trust
- Asking probing questions
- Active listening and overcoming objections
- Presenting solutions and benefits
- Gaining commitment
- Training Activity
- Exercise.
Session 2: Ongoing Success
Session topics:
- Training Video
- Providing excellent customer service.
- Building patient loyalty.
- Engaging in continuous education.
- Tracking outcomes and metrics.
- Applying Bloom's taxonomy for skills development.
- Training Activity
- Exercise
- Conclusion.
